This is us

Our Story

Hi, I’m Mikael Malm, and together with a small team of like-minded people, we started MM76 Group in Sweden – our first step into building something of our own.

In 2025, we launched The Urban Outpost as part of that journey. The idea was simple: create a space where people could fin quality clothing, shoes, accessories, and urban essentials – all in one place. But not just any products. We focus on things that are sustainable, useful, and designed to fit a modern, laid-back lifestyle.

We’re here for those who care about what they wear, where it comes from, and how it fits into their everyday life. No fluff. Just good design, solid materials, and pieces that last.

Thanks for being here.